BlueSkyProperties
Group

What is BSPGroup?

BSPGroup is transforming the way real estate is marketed in Spain by bringing listings directly to where people spend the most time — on their phones.

Through a unique partnership with local businesses, BSPGroup places property ads inside the mobile apps of bars, restaurants, venues, and shops. Imagine a customer browsing a menu at their favorite café — at the bottom of the screen, they see a property for sale just around the corner. It’s seamless, smart, and incredibly local.

We call it real estate where real life happens.

What is the goal of BSPGroup?

The main objective of BSPGroup is to form a powerful and innovative marketing group together with its partners. By means of an advanced app marketing tool, a level of promotion is achieved that would normally be unachievable and too expensive for individual real estate agents.
Through advertisements in the apps of local catering establishments and other companies, we not only generate sales, but certainly also new homes for sale.
Outside Spain, BSPGroup focuses on international marketing for its own new construction projects with the same app technology. These projects are developed and promoted entirely in-house. For the exclusive sale of these projects, we count on the cooperation of our local partners.
We have currently started our first project in cooperation with our first partner (see pictures). For the international marketing trajectory, we work together with a Dutch NVM real estate agent for the promotion in the Netherlands and with an award-winning "Best Estate Agent" in the United Kingdom for the British market.
Curious about our working method or interested in a collaboration? We would be happy to talk to potential partners.

Our first project, with Garpil.
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Where Did the Idea Come From?

Before the internet, if you wanted to find out what was for sale in a neighborhood, you’d ask at the bar or chat with locals in restaurants.

BSPGroup brings this old-school strategy into the digital era.
Today, instead of asking, people scroll. And now, every business app we work with displays a live ad for the closest available property — just like the old days, but fully automated and right in your pocket.

Who are BSPGroup?

BlueSkyPropertiesGroup is headquartered in Málaga, Spain, and is building a national partner network of independent estate agents across:

*Mainland Spain
*The Balearic Islands
*The Canary Islands

Each partner gets exclusive rights to advertise in their area across local apps — no competition, no shared leads. BSPGroup also partners with a certified NVM makelaar in the Netherlands, giving our network premium access to Funda.nl, the top property portal for Dutch buyers.

ClickandGo.app

We’ve partnered with ClickandGO.app, a fast-growing platform offering local guides for:
Restaurants, Entertainment, Events & services, and other local businesses.
The app is free for both users and business owners, funded by ads and optional upgrades. 

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How The Ads Work

BSPGroup has purchased the ad space across the entire app network, and divides it up by region.
Each local BSP partner gets control over the ads in their area. 
The advert shows the nearest property for sale to the restaurant (or any business).
The advert can rotate every 3 secs with another 2 adverts, or be 1 completely different advert.
Maybe the estate agent is looking for staff, or a special property for a buyer?


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Becoming a BSPGroup Partner

We’re looking for forward-thinking agents who want to take the lead in their market.

✅ To Qualify:
*A physical office presence
*A high standard of client service
*English is required; Dutch is a strong bonus
*Your area must be available — we’ll confirm this for you

What You Get as a BSPGroup Partner

As a full BSPGroup partner, you’ll unlock:

🗺 Exclusive Territory Rights
All leads from your advertising area are yours alone — no fee splitting

📲 App Advertising on Local Business Apps
Including customization options to promote listings, services, or announcements

📱 Your Own Branded App
With push notifications, location-based targeting, and full agent control

🏘 Connected Property Database
Upload and manage your listings across BSPGroup’s network

🔄 MLS Package
Collaborate with other BSPGroup agents across Spain via MLS integration

📺 Automated YouTube Channel
Listings and property videos are synced to your portfolio — perfect for in-office screens, TV displays, or digital marketing

Walking, cycling and healthy investing

In 2026, BSPGroup will participate in Alpe d’HuZes – a unique and inspiring sporting event in which participants climb the legendary Alpe d’Huez by bike or on foot. The goal? To raise as much money as possible for cancer research and to improve the quality of life of people who are dealing with this disease.
For BSPGroup, this is a joint challenge with a meaningful goal. Some team members have already participated individually, which helps us to prepare well. Do you also want to participate in our team? Let us know before October 15, 2025. The event will take place on June 4, 2026.
As many know, the Alpe d’Huez is known as the “Dutch mountain” from the Tour de France. In 1988, this iconic stage was won by none other than Steven Rooks – that same year he came second in the general classification and was named Sportsman of the Year.
To raise donations for our team, BSPGroup is organising a special open afternoon/evening, with the participation of Steven Rooks. Visitors can ask him all about his experiences, how he prepared for the climb, and of course about his victory in 1988. Admission is possible after a minimum donation of €6, which will be donated entirely to the charity.
During this event, BSPGroup will also provide information about healthy investment opportunities in Spain. Our first project in Álora (Málaga region) is focused on an active lifestyle, with space for walking, cycling, swimming and relaxation – just 30 minutes from the coast. Perfect as an investment for rental or as a second home.
Partners are very welcome to meet new and existing customers in an informal atmosphere. The more visitors, the more donations – and the greater the collective impact.
The first open day will take place – how could it be otherwise – in the Bolletjescafé (mountain jersey with the red dots). Depending on the interest, we may organise additional meetings at other locations.
More information will follow in September.
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What Does It Cost?

We offer two easy ways to partner with BSPGroup:

Option 1: MLS Partner – FREE

*Free account to upload and manage your properties
*Full MLS functionality and listing sharing
*Your properties can be advertised in BSPGroup app ads (with your permission)
*Any sales generated through the ads share commission with the local BSP partner
✅ Great for agents who want collaboration and added visibility — without a fee

Option 2: Full BSP Partner – €3,750/year

*Your exclusive territory with all leads reserved for you
*Property ads in all local lifestyle apps in your region
*Custom branded app for your agency
*Full MLS access & partner network
*YouTube channel tied to your listings and ad campaigns
🔥 Perfect for agents ready to own their market and grow visibility with smart, automated marketing

FAQ – Partnering with BSPGroup

  • On how many local apps will my agency be advertised? The number of apps depends on the size and type of the area—whether it's urban, coastal, or rural. We collaborate closely with each partner and aim to have your business advertised on at least 50 local apps to ensure strong visibility.
  • Will I know which businesses are promoting my estate agency? Absolutely. You’ll receive a list of participating businesses, and we also welcome your input—feel free to recommend popular or high-traffic venues you'd like us to approach.
  • How long does it take to launch a new partnership? If the area is new to us, setup may take longer while we build relationships with local businesses. However, in areas where we already have connections, your account can be up and running much faster. Starting August/September, we expect setup to take under a month in most regions.
  • What types of business apps will my agency appear on? We initially focus on bars, restaurants, clubs, and entertainment venues. By early 2026, we'll expand to include hairdressers, beauty salons, garden centres, and furniture outlets—essentially, any place locals visit regularly and where app engagement makes sense.
  • Can an estate agent try the MLS first before becoming a partner? Yes, you can start by using the MLS to test the effectiveness of our advertising. However, once an area has a confirmed partner, exclusivity applies. We’re actively seeking partners in all regions to ensure local leads are well managed.
  • What is the duration of the BSPGroup partnership? Each partnership runs for 12 months.
  • How can I track the performance of my ads? Through your BSPGroup account, you’ll have access to detailed analytics showing how many views each ad receives, and who is engaging with them. Unlike websites, our apps require user registration, giving you more insights into potential clients even before they make contact.

Contact Us

 Interested in Joining BSPGroup?
We’d love to hear from.

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We will reply as soon as possible

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Mon - Fri 09:00 - 18:00

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